Evaluation Question four

How did you use media technologies in the construction and research, planning and evaluation stages? on Prezi

Evaluation Question three

What have you learned from your audience feedback? on Prezi

Evaluation Question Two

How effective is the combination of your main product and ancillary text? on Prezi

Evaluation Question one

In what ways does your media product use, develop or challenge forms and conventions of real media products? on Prezi

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Digipak Final

Music Video Final Cut

Laura Mulvey's Male Gaze Theory

Laura Mulvey and her theory of the Male gaze influenced by the works of Freud, is key to the Feminist Film theory movement and has been of great influence since the mid 1970's. Mulvey argues that in classic hollywood films in particular women are merely represented to provide visual pleasure to men , and the audience is constructed in a manner where they are all expected to be men. This male gaze is both voyeuristic and fetishistic. Her concept of "to-be-looked-at-ness", exemplifies that women were merley shown on screen in classic hollyowod in order to provide men with visual pleasure and have an erotic impact. Mulvey argued that the typical key protaganist within a classic hollyowod film was male and the audience members where similarly typically expected to be men. The typical male audience member is alligned with the films protagonist, by identification, admiration or aspiration. Therefore the audience member gains narcissistic pleasure from identifying with the films protaganist,placing themselves "in the shoes" of the films hero. Further the infulence of Freud an influnetial pyschoanalytic theorist to Laura Mulvey's theory is the idea of castration anxiety which is what a person unconciously think. For example if a woman was not objectified in the way she was in classic hollywood or placed in a position of lower authority a male would not feel as powerful.

Many videos use this however in ours we tried to use the male gaze theory in a mild manner. The genre we chose (trance) does not generally use videos with Laura mulveys male gaze theory. However it is used in a lot of Music videos such as R&B videos and pop.

Using Sony Vegas

Screen grab one - Sony vegas I much preferred using to add effects then final cut. As unlike final cut I found the more subliminal effects on sony vegas added a much more sophisticated feel to my video rather then the effects found on final cut. I wanted to also challenge myself at using another program as I had used Final Cut and iMovie previously.
Screen grab two - This shows a list of the plug ins which can be added to the video.
Screen grab three - In this image it shows the effect; star burst which can be seen at 28 seconds, it gives the character a sparkling effect which can be seen in Katy Perry's firework. I wanted this to be as effective as possible so by using the video track fx which can be seen on the right hand side i modified it and made it as bright as possible. I modified most of the effects I added so as to achieve a aesthetically pleasing look.
Screen grab four - This image shows the effects available to add to the video. In the centre of the screen. A certain effect was added to each layer my video was then spliced to the beat on the markers in and then put onto the layer with the effect in which i wanted to apply to it. The right hand side picture shows the effect of lens flare upon a part of my video.
Screen grab 5 - This is a screen grab taken from sony vegas, on the left it shows the hundreds of markers which were manually put in to match the beats of the song. The right hand side shows how the screen looked whilst adding the markers.