Kanye West's - graduation album is interesting because of the images used, the cartoon bear on the album cover has been used on most of Kanye West's albums, this is a reoccurring theme throughout a lot of his album covers. The title of the album relates to the images as the title is 'Graduation' and graduation hats are in mid-air in the background of the picture, where other cartoon animals are in the role of cheerleaders, and some are wearing the traditional graduation robe outfit, the theme of the album cover is mainly that of the American college experience. The colours on this cover are all bright and seem to be surreal, however the background has been created with clouds which accompanies the bear flying throughout the air. The text is large and the font is colourful to fit with the album sleeve's theme. The text and the images relate to each other as the pictures all relate to an American college 'Graduation'. These work together to make the theme of the album clear and successfully market the album. The back cover of the CD continues with the themes of the bear, the cartoon in the bottom corner and the bright bold colours. The album was designed by Takashi Murakami who designs characters that appear to be friendly at first glance, but the more you look at them they reveal darker undertones. The inner sleeves continue with the city life where the cartoon bear is being running into the final image of a graduation, recognisable by people wearing graduation hats. The front sleeve is designed to advertise the new album to increase sales, the back cover of the album is designed to show all of the songs on the album and give details of the production and recording companies, while the inner sleeves are made more to fit with the topic and story of the album. There is iconography on this album's sleeve as while there isn't a picture of Kanye west on the sleeve, the bear is associated with him as it has been on most of his album's covers to date. The album cover represents the genre as typically the r n b rap genre would not be something associated with graduating college, however this is challenged on the cover of this album. Additionally the design was created by an artist, a concept of this album could be not to have any real images on the album sleeve. This album is the third album released by Kanye West, so this album will be aimed at the target audience of his fans who liked his previous albums. Kanye West is a mainstream artist as he is well known and his songs are often chart music.
Thursday, 24 June 2010
Album cover deconstruction
Kanye West's - graduation album is interesting because of the images used, the cartoon bear on the album cover has been used on most of Kanye West's albums, this is a reoccurring theme throughout a lot of his album covers. The title of the album relates to the images as the title is 'Graduation' and graduation hats are in mid-air in the background of the picture, where other cartoon animals are in the role of cheerleaders, and some are wearing the traditional graduation robe outfit, the theme of the album cover is mainly that of the American college experience. The colours on this cover are all bright and seem to be surreal, however the background has been created with clouds which accompanies the bear flying throughout the air. The text is large and the font is colourful to fit with the album sleeve's theme. The text and the images relate to each other as the pictures all relate to an American college 'Graduation'. These work together to make the theme of the album clear and successfully market the album. The back cover of the CD continues with the themes of the bear, the cartoon in the bottom corner and the bright bold colours. The album was designed by Takashi Murakami who designs characters that appear to be friendly at first glance, but the more you look at them they reveal darker undertones. The inner sleeves continue with the city life where the cartoon bear is being running into the final image of a graduation, recognisable by people wearing graduation hats. The front sleeve is designed to advertise the new album to increase sales, the back cover of the album is designed to show all of the songs on the album and give details of the production and recording companies, while the inner sleeves are made more to fit with the topic and story of the album. There is iconography on this album's sleeve as while there isn't a picture of Kanye west on the sleeve, the bear is associated with him as it has been on most of his album's covers to date. The album cover represents the genre as typically the r n b rap genre would not be something associated with graduating college, however this is challenged on the cover of this album. Additionally the design was created by an artist, a concept of this album could be not to have any real images on the album sleeve. This album is the third album released by Kanye West, so this album will be aimed at the target audience of his fans who liked his previous albums. Kanye West is a mainstream artist as he is well known and his songs are often chart music.
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